No Payne, No Gain

“I was destined to be my own boss. And I’m here to help people who feel the same way about their future.” – Chyna Payne, Founder, Payne Brand Consults, LLC

Payne Brand Consults, LLC was founded to meet an ever-growing need for self-actualization and financial independence. Launched in 2020 by brand consultant Chyna Payne, the boutique firm is committed to providing concierge-level services to budding and seasoned entrepreneurs alike.

Combining personalized attention with vast corporate experience, Payne Brand Consults is a one-stop shop for business formations, brand development, and social media expertise tailored to your needs.

Chyna Payne has been helping entrepreneurs launch their businesses and protect their intellectual property for more than 16 years. She founded Payne Brand Consults with the goal of not only helping people start their businesses but also helping them feel confident about the process. “Everyone deserves a smooth start to their entrepreneurial journey,” she explains. “I want people to feel like they are more than just a number in the book.” Driven towards excellence and motivated by a desire to help others, she aims to provide that personal touch which often can be missing at larger companies. 


Chyna began her career as one of LegalZoom’s earliest employees in 2004 & remained at that organization for 16 years. There she was instrumental in developing a positive customer experience, leaving an indelible mark by training scores of employees. Seven years into her tenure at LegalZoom, she transitioned to marketing where she managed the company’s social media presence. She built a dedicated community of followers on Twitter, Instagram, and Facebook, while also managing the brand’s reputation on review sites like Sitejabber, Consumer Affairs and the Better Business Bureau. That experience has enabled her to provide a range of services with the highest quality of care.

A lifelong Angeleno, Chyna earned a degree in political science from California State University, Dominguez Hills in 2001. She’s devoted to her family and enjoys spending her spare time cooking large meals for the household, playing Scrabble, and solving escape rooms.



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Talk in depth about what you want to achieve in your business and the necessary steps and documents to get there.

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Time is precious and in short supply when managing a business. Let us give you one less thing to worry about. 

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Get the info you need to trademark your business.